The truth is we don't like criticism. But the greater truth is flawless performances are only those that are tempered by the cutting edge of criticism. As Sir Winston Churchill says, "Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things."
But if not done in an effective way, criticism may also harm the employees' morale. It may annoy them, instead of improving their work.
Criticize the behavior not the individual
Sandwiching means to deliver information that could be regarded as unpleasant between two positive notes in order to reduce the negative impact. Here, a manager can open a conversation offering a compliment on the project. After that he or she can switch to the critique using an appropriate transition like "however", "but" or "although", and at the end closing the conversation with an affirmation of an overall job well done. It shows the employee that he or she is valuable to the company.
Never compare with others while criticizing as it can hurt one's self-respect. It's very vital to state the feedback or the criticism without threatening the self-respect of the person
If the feedback is delivered through e-mail, or in a simple document left on an employee's desk, chances are there that it will be set aside or even deleted. Therefore, while giving a feedback or criticizing someone, the manager should make sure that the conversation is direct and two-way.
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